The Zero-Like Challenge: Why Chasing Viral Trends Isn’t Sustainable for Creators
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Have you ever watched a TikTok or YouTube video offering a lucky commenter a chance to win a brand-new iPhone 15 Pro Max or some other amazing prize?
The catch? Your comment needs to get zero likes.
It sounds weird; don’t you think it is?
That’s the latest social media trend, and while it could grab attention, it might not be the most effective strategy in the long run.
We’ve all seen our fair share of ridiculous claims and sensational headlines online, let’s face it.
These strategies may initially attract people to click or comment, but can they result in real interaction and a genuine following? Perhaps not.
It’s true, that more interactions and views usually lead to more chances and possible earnings.
Therefore, it seems fascinating to follow a trend like the “zero-like challenge” when it starts.
Going viral has an undeniable attraction.
It’s amazing to think that millions of people could see your work and it would become popular.
