The biggest mistake that content creators are making (and how to avoid it)

Most of the content creators are not realising that it’s not one-size-fits-all.

Muhammad Ahtisham
2 min readNov 25, 2023
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Content creation is a powerful way to grow your brand, attract your ideal clients, and showcase your expertise.

But there is one mistake that 95% of content creators are making, and you’re also included.

That mistake is treating all platforms the same.

Many content creators think that they can just create one piece of content and share it across Facebook, Twitter, Instagram, LinkedIn, and other platforms.

They think that this will save them time and effort and help them reach more people.

But this is a huge mistake.


Because every platform has a different purpose, audience, algorithm, and culture.

What works on one platform may not work on another.

What resonates with one audience may not resonate with another.

What gets promoted by one algorithm may not get promoted by another.

For example, Facebook is more about socializing and entertainment, while LinkedIn is more about professional networking and learning.

Twitter is more about news and opinions, while Instagram is more about visuals and stories.

Each platform has its own best practices, formats, lengths, tones, and hashtags.

If you treat all platforms the same, you are missing out on the opportunity to optimize your content for each platform and connect with your audience most effectively.

So, how can you avoid this mistake?

The answer is simple: create platform-specific content.

This means that you create content that is tailored to a specific platform, audience, algorithm, and culture.

You adapt your content to the best practices, formats, lengths, tones, and hashtags of each platform.

You also create content that is relevant, valuable, and engaging for each platform.

This way, you will be able to:

  • Stand out from the crowd and differentiate yourself from other content creators
  • Increase your reach, engagement, and visibility on each platform
  • Build trust, authority, and credibility with your audience on each platform
  • Generate more leads, conversions, and sales from each platform

Creating platform-specific content may take more time and effort, but it will pay off in the long run.

You will be able to rock across the platforms and achieve your content creation goals.



Muhammad Ahtisham

Content writer for SMBs • Ghostwriter for X and LinkedIn • Top Content Strategy Voice on LinkedIn • Inbox or schedule consultation for services! 📨